The Human Interfaces

The Distance Between Me And My Readers - A Bob Mayer Interview

The Distance Between Me And My Readers - A Bob Mayer Interview â€Å"The distance between me and my readers is the internet† An interview with Bob Mayer How can indie authors use eBooks to their full advantage, creatively exploiting their potential to be adapted over time and linked to an author’s whole output?Bob Mayer is a New York Times Bestselling Author who is not afraid to explore the incredible new opportunities available to authors. With 60 books published - both traditionally published and indie-published - Bob has sold over four million books. He and is also a leadership speaker and consultant, coaching authors on many aspects of writing and publishing. He is also CEO of Cool Gus Publishing and his latest book Time Patrol has just come out. On top of all that, he is the only West Point Graduate and Former Green Beret we’ve ever had the pleasure of interviewing! We talk about his work as a hybrid author, his marketing techniques, and Italian book covers†¦ It’s really great to be interviewing Bob this afternoon - a New York Times bestselling author, writing coach, who also writes a lot about publishing and self-publishing. Firstly Bob, it’d be great to start with your writing course Write on the River, how is it going?I’ve been doing writing workshops for a number of years - I used to hold small intimate workshops and various bed and breakfasts. After my wife and I moved to the Tennessee River, we got a nice big house, so a couple of times a year we bring four writers into the weekend, working with them on their books. The weekend after this  I’ve got four people coming down.So you work with them on all sorts of things, structure and character development, that type of thing?I change it for every group because every group is a little different. I’ve had number one New York Times bestsellers here - usually it’s published authors with some experience, but occasionally I’ve had a new auth or. We usually spend a lot of time on the ‘idea and conflict lock’ and a lot of time talking about the business, because so many things are up in flux right now.Many authors - even established authors - are wondering right now, â€Å"should I become a hybrid author?†, â€Å"should I keep traditionally publishing?†, â€Å"should I self-publish?† One of our authors came down here for the weekend and she’s publishing with Cool Gus, so she’s become a hybrid author.You are a hybrid author who has published a number of different ways, could you tell us a bit more about that?I was published in New York for 42 books - Random House, St Martins - many big houses. Then I went self-publishing as I had a huge backlist to which I owned the rights and formed my own publishing company Cool Gus.I knew from the very beginning what I wanted was to sign with 47 North, Amazon’s Science Fiction imprint. The main reason I did that was because of their marketing capabilities. They have tremendous power to market you on their site. So I’ve got a book we’re going to publish May 5th. I’ve got a book coming back from 47 North that’s due out in August, so I alternate writing science-fiction for amazon and thrillers for my own company.What is it specifically about their marketing that interested you?They have reach: they call it ‘merchandising’. They really know who the readers are and have huge databases. They know everyone who has bought one of their previous books and send them an email. They also do pricing - in the UK they have a ‘book for a pound’ - they pick a number of titles and promote those. There is a huge difference sales-wise when you use any of these platforms - whether Amazon, Apple or Audible ACX - they give you some ‘merchandising’ and your sales can skyrocket.Yes, we’ve found with many authors that email lists are really helpful, because you ar e talking to an engaged audience, and that it’s worth slowly building them upYes, we don’t send many newsletters out because we feel many people are bombarded by them, but we are focusing on building our list this year. The other thing we have is a private Facebook group called ‘The A-team’: we’ve got about 30 people in there. These are people who really like my books. It’s a small intimate group where we chat about what I’m writing. If you can get a core of about 40-50 readers who talk about you and promote you, that’s huge. The book - Time Patrol (Area 51: The Nightstalkers Book 4) - just came out yesterday and I’ve already got a handful of reviews, mainly because of those types of people.I like the idea of nurturing a small but dedicated small fan group. They are the one’s you can have a personal connection to.The most important thing is readers. I’ve got a huge Twitter following, but I don’t reall y think it sells books; I don’t think a huge Facebook following sells books - although these things aren’t bad of course. The distance between me and my readers is the internet. I can communicate with them and respond to every email I get or every mention on Twitter. I think that’s key.There’s lot of resistance in the publishing industry to change - I think that’s because so much of it doesn’t change: it’s always going to be about great content and writing. But, of course, things are changing: are there any new developments that are interesting to you?Subscription is big. A lot of people are complaining about Kindle Unlimited for sales dropping, but Kindle Unlimited occurred at the same time as the content flood hit the eBook market - there’s just so much content out there and that’s not going away.We don’t fight those things. Yesterday we got a cheque from Draft2Digital and the Scribd subscription service. We use those things; we use Kindle Unlimited. I broke one of my non-fiction books into 15 shorts, dedicated totally to Kindle Unlimited. I think writers waste a lot of time tilting at windmills they can’t change. They need to look at the publishing landscape and use everything out there to the best of their abilities.Yes, and I think they could anticipate change a lot more than they actually do.Ha! Yea, although I don’t think anyone could tell you where we’re going to be a year from now. It does always come back to good content though. The good thing is that I think if you write a good book, that’s a big part of it and then you do have to get out there and reach the readers. The readers have to know the book exists.You’ve said in the past that this is the moment in publishing you are most excited to be a part of because the author has control.Absolutely! What I’m doing right now didn’t exist ten years ago. Ten years ago I would hold the rig ht to 50 books and be able to do absolutely nothing with them. I wouldn’t be able to sell them to anybody - I couldn’t get them in the bookstore. Now, they are in virtual bookstores, I can sell them to readers. One of our saying is â€Å"If you haven’t read it, it’s not backlist†. I was reading my first book from 1991 and I realised to someone reading it now, it’s a brand new book.One of the interesting things right now is how publishing is relating to other media. People talk about how it is conflicting of complementing other media - cable TV, movies, games, etc - but do you think also that a lot of writers could learn about how they market these media?I see writers say â€Å"go kill your TV†, but my wife and I watch a lot of TV and the writing is fantastic. Marketing-wise, if you look at what Netflix did with the Kevin Spacey show, where they released it all on the same day, I think that’s something to think about.People want instant gratification now. It used to be that in traditional publishing, I have to give a book a year, but I had to write under three pen names because they would not allow me to publish more than a book a year. Now, you cannot publish fast enough, or write fast enough to keep up with demand from readers!Yes, maybe you could experiment publishing lots at once, gaining a core reader group, then change your strategy, slow down or create anticipation.Yes one thing we’re doing is we’re putting out a book every three months this year and what I’m doing personally is I’m racking my books together. I just had a book come out yesterday that loops back to my early Atlantic series, so what I’m doing is connecting the dots over 25 years of books.At the end of the book, I say â€Å"if you want to know more about this character, go to this series†, â€Å"if you want to know more about this world, go to this series†. I think that gives readers mor e options to go through the back story.Now your books are always out there - they don’t grow old, so you can create these links in ways which weren’t previously possible.One thing I often talk about in my business is that an eBook is not like a print book: it’s very, very different. It’s organic. It’s changing. We have so many titles that when we bring out a new one, we have to go into the back and change all the links in it, we have to change the metadata.Yesterday my new book came out and is called Time Patrol and I asked my business partner, â€Å"by the way, do these books have another subgenre on Amazon of ‘time travel’, because this is actually another best seller list!† and she’d already taken care of that. So it’s just constant change, and I think it’s caught traditional publishers a little by surprise, because they are used to the ‘fire and forget’ method. They published a book and itâ €™s out there, it’s never going to change. An eBook changes constantly. I’m not talking the content - although you can do that - I’m talking all the things around it: the cover the endman, the metadata, so it’s a constant churning of things.Have you experimented with changing covers?Oh yea! We’ve changed covers. Actually, you often have to change covers, like on Amazon, where there are certain promotional things you can’t get into if you have things like a gun on the cover. I totally understand, because people complain, but you have to change the image and remove the gun, simply to get in these marketing programs!I think it’s endlessly fascinating how in different countries, different covers just work and different ones just don’t work. I think you can learn a lot about individual countries by the book covers they like!I was in a book store in Italy where it was always a scantily-clad woman on the cover with an atomic blast in the background and there was no woman in a bikini in the book! They just stick it there because that’s what sells.So much of indie publishing seems to require a certain kind of author: entrepreneurial and someone who can effectively manage their own business. Do you think that may change? Do you think it could incorporate other types of writers who are perhaps not entrepreneurial, but who still want control and the best of indie-publishing?Well, that’s a little what we do at Cool Gus. A handful of authors we work with just want to write, yet they want the freedom, so we take care of all the things for them, but we give them final say. So they don’t have to get caught up in the actual doing of it, but we’ll say, â€Å"What do you want on your cover?† - and they get the final say on that, cover copy, everything! So I think that’s a different business model.And so that they have a team to help themYes, I think it’s really hard to do it all well. There are people that do it, but it’s much easier to send someone an email and say â€Å"Please take care of this†.Where do you think agents may fit in the future?I think agents are evolving. Kristen Nelson who works with Hugh Howey is an example of an agent that’s really changed the way she looks at things. And I actually think traditional publishing is not going to die: it’s evolving and they are learning, changing and adapting. I’m querying agents right now because I need help with foreign rights. I can’t really travel to the London Book Fair, for example, so I need an agent to take care of those things for me.I think the reason publishing is so interesting is because it is a very complex industry and there are so many different things to be doing. What are you thinking about experimenting with in the next couple of years?It’s more about the creative part. I’ve been doing it so long, that what I realise is that I can produce better books faster and the market is there for it. I have so many series going, and at the same time I put a few experimental things out there. And I don’t have to sit there and worry, will my agent like it, will my editor like it, will my publisher like it, will the sales force think they can sell it? All I’ve got to care about is ‘will the readers like it?’ I don’t think that’s going to change: that I like. I can directly reach my readers and either they can hit that buy button or not, and that tells me if it’s working or not.That’s a really great message to send to our readers. Thanks so much for your time Bob!Follow @Bob_Mayer and @ReedsyHQ on TwitterDo you think too many authors waste time fighting things they can’t change? Where do you see agents fitting in in the future? Leave us your thoughts, or any question you have for Bob, in the comments below!

Case Study Yorkshire Radio Station Example | Topics and Well Written Essays - 1000 words

Yorkshire Radio Station - Case Study Example Strategy has two key dimensions - the resource allocation decision and the development of sustainable competitive advantage. We will confine our dissertation on development of sustainable competitive advantage leaving the resource allocation decisions. 1. Fit to market environment - the primary requirement is the perceived notion of customer for the need of the product or services. The customer looks for competitive advantage, superior value from a product. 3. Efficiency versus effectiveness: Efficiency is internal to the organization whereas effectiveness identifies opportunities to create market. As Peter Drucker says 'Efficiency is doing things right, Effectiveness is doing right things'. Primary focus of the organization should be on effectiveness rather efficiency.... Diversification strategies - Diversification are of four types 1) Forward integration, Backward Integration, concentric diversification and conglometric diversification. Criteria for Strategic success: The following five factors determine the success of a strategy: 1. Fit to market environment - the primary requirement is the perceived notion of customer for the need of the product or services. The customer looks for competitive advantage, superior value from a product. 2. Timing: nothing fails like success - A product or service, which is in vogue today, becomes obsolete tomorrow, hence timing is very important for success of a strategy. 3. Efficiency versus effectiveness: Efficiency is internal to the organization whereas effectiveness identifies opportunities to create market. As Peter Drucker says 'Efficiency is doing things right, Effectiveness is doing right things'. Primary focus of the organization should be on effectiveness rather efficiency. 4. Speed versus decisiveness: Speed is important, companies that are fast to innovate, manufacture and distribute and quick to respond to customer requirements are more successful. But with speed the decisive commitment of resources also is very important. 5. Organizational effectiveness: The organizational effectiveness in its manpower, their commitment to deploy their skills effectively contributes to the organizational effectiveness. Let us analyze the Current situation: Presently Yorkshire Radios station's activities are as follows: 1. Broadcasting Yorkshire sports like Football Rugby, Racing, Cricket 2. Broadcasting music. 3. Main focus is on coverage of Leeds United with exclusive access to the manager, Players and chairman plus full match

Global marketing 1 Article Example | Topics and Well Written Essays - 500 words

Global marketing 1 - Article Example ike enterprise control rights are egalitarian, enterprise income rights are also democratic in nature which is distributed to all the members of the market socialist community. An apt example of a market socialist economy is China where most of the employment and foreign funds are provided by state-owned firms. However, under market capitalism, less of government intervention is called for as compared to market socialism and thus it is more of privately held management community. Thus, both the control and income rights are conferred on members as per their ownership and shares held. The United States of America is a market capitalist economy and in fact, every developing nation adopts capitalist model. In layman terms, a centrally planned economy is one where decisions are taken by state or government and businesses have little or no say in this matter. However, major difference between market and centrally planned economies is that while the former is more economic focused the latter is largely political with socialist or communist viewpoints. Soviet Union is one of the centrally planned economies (Knes n.d). High and low context applies in cross cultural business management and negotiation styles. Theoretically, low context cultures are characterized by more explicit and literal meaning cues. On the contrary, high context cultures are implicit and focus more on non-verbal signs. High context cultures believe that people know what has to be done and thought of because high context cultures have long periods of associations and relations. They believe in less of formal writing or speaking of words. Thus, informal activities like social gatherings, partying, congregations and personal relationships are the essence of high context culture (Culture at Work n.d). China and France exhibit features of high context culture where people share very specific information with others members and most of the people understand what the speaker tends to convey. In low

Competitive Strategy Assignment Example | Topics and Well Written Essays - 4250 words

Competitive Strategy - Assignment Example Most Waitrose stores are located in the upmarket areas of London, enjoying relatively prime areas compared to its competitors; a 1995 survey by Which? Magazine rated Waitrose as the most expensive supermarket chain based on its prime location. The price differences were influenced by its locations, with most of the chains being located at the Home Counties, Southern England, London and South-East England, which are among areas largely populated by middle to high-class customers (Williamson et al 2008, p.190). The business operates with the mission of making all its employees happy and a vision of dealing honestly with a customer to secure their trust in provision of high value services and a wide choice of products. John Lewis partnership largely deals in a wide range of products in addition to food products. The partnership has a good market command in dealing with a variety of merchandise that include household products, electrical gadgets , furnishing products, home based applianc es and devices, a wide range of fruits, beef and chicken products among other daily products, fashion ornaments and raiment, mushrooms among other numerous products (Bloomberg Business Week, 2011). Essentially, John Lewis partnership has something for everyone and strategizes to suit the needs of every customer, a strategy that has worked wonderfully in attracting and retaining its customers and as a critical strategy to the partnership. In addition to the above merchandise, John Lewis Partnership offers a relatively wide range of auxiliary services in insurance packages that range from pet insurance, wedding based insurance packages, travel insurance and life insurance covers to its employees (Rendall & Seth 2011, p.91). According to Finch, John Lewis partnership to achieve this end has elaborate plans to open more stores within and outside the UK market. This would be achieved by taking products as close to the customer as possible, and employing creative approaches that would hav e the partnership identify specific consumer needs and target them as precisely as possible. For instance, one of the strategies undertaken by John Lewis was to have consumers buy term insurance products directly over the internet and phone, with Greenbee, a direct services company being unveiled to undertake this innovation. This is aimed at ensuring customers have the same level of trust and confidence in their level of services as they have in consumer goods and foodstuffs (Money Marketing 2006, p.3). Waitrose, one of the major businesses under John Lewis was not affected by the recent recessions that greatly affected most businesses, but realised more than 11% growth at the same period (Finch, 2011). The impressive record as Finch observed beats John Lewis up market rivals such as Marks and Spencer, with high expectations of growth being projected in the future as the partnership lays its expansion plans to other markets. According to John Lewis Plc (2012, pp.4-5) the Partnershi p’s financial statement shows that its profitability reduced significantly in 2012 compared to 2011. In 2012, the company had an impressive performance with the partnership’s turnover increasing by 6.45% to ?8.73 billion, though the group’s operating profits fell by 8.9% to ?391.0 million. This led to a

Types of Agriculture and Farming

Types of Agriculture and Farming AGRICULTURAL ACTIVITIES Food is the major indispensable, fundamental and vital need of the people. â€Å"It has been calculated that a human under stress, performing hard labor, needs 2000grams of water, 470 grams of dry weight various carbohydrates and fats, 60 to 70grams of dry weight proteins and the appropriate amount of vitamins and minerals. Otherwise said, the colony will need a minimum of 30000 kg water, 7050 kg carbohydrates and fats and 900 kg proteins daily†. The food produced in Arcturus is analogous and like the earth, but here the formula and the procedure followed is different from the agriculture practiced in the earth. Because of the limited space, the higher crop yield, and the disadvantages of soil-based growing, as soil cannot be brought from earth, if it is done so the consequences and expenses that are invested would be more. And even by using soil will escort or lead to immense risks such as the biological contamination for the soil are needed insects and other organisms, which except the risk to transfer few sicknesses can also mutate and multiply themselves unnoticed and damage the station and the colonists. Therefore unique and special type of growing crops should be used which will provide more yield and the best quality alternative should be used. Some of them are: Geoponics Aeroponics Hydroponics Passive sub-irrigation static solution culture Aquaponics Fogponics Vertical farming Organoponics Geoponics: It is a type of cultivation in which the crops are nurtured and are fully fledged by using stimulated and non-natural soil which restrains nafion which has gelatos within it. These are made up of nafion with supplementary polymers and additional materials which are contaminated and toxic. Crops that can be developed by means of this method are: wheat, pulses, maize, fruit trees, and nuts etc. Aeroponics: Crops with rigid and stiff roots are grown and nurtured by this method under these crops will be matured on a lattice like arrangement and drape perpendicularly. Water will be converted into mist, haze and water vapors which the roots of the plants will be lynching in. The plants that can be grown using Aeroponics are Wheat, corn potatoes and salad components like lettuce and herbs. Hydroponics: Hydroponics  is a division of hydro culture and is a technique of mounting plants by means of mineral nutrient solutions, in water, without soil. This is an inimitable and an amazing system of growing crops with out the utilization of the loam and soil with the application and relevance of distinctive process and with the assist of inimitable, exclusive and distinctive intermediate. In this technique the crops are fully grown in intensely concentrated solution and static, inert medium like periled gravel etc. Passive sub-irrigation: Passive sub-irrigation is a type of hydroponics which is also acknowledged and recognized by the name passive hydroponics or semi hydroponics. In this course of action plants are nurtured with the facilitate of the inert porous medium. This inert medium transfers water and fertilizers to the roots by capillary procedures and events. This accomplishment can be completed by means of a separate and detached reservoir. This will trim and spruce down the labor and fabricate stable, constant and steady delivering of water to the roots. Static solution culture: In static solution culture plants are developed in urns and containers of nutrient solution. These are not grown in normal containers; it can be grown only in glassMason jarsand other urns. The solution is generally quietly ventilated. Sometimes it can be bunged too. If bunged, the solution echelon and stratum is reserved stumpy enough that sufficient parts of roots are exceeding the solution so they get passable and ample oxygen. Aquaponics: Aquaponics is afood generationorganization that coalesces with conformistaquaculturewithin amutual and symbiotic environment. In standard aquaculture,excretion and the propulsionfrom the flora and fauna hoisted can accrue and accumulate in the water, increasing toxicity. In an Aquaponics arrangement, water from an aquaculture system is noshed to ahydroponicsystem where thederivativesare conked out down bynitrogen-fixing microorganismsintonitratesandnitrites, which are consumed and utilized by the plants as nutrients. The water is then re disseminated and circulated reverse to the aquaculture system. Fogponics: Fogponics is an advanced and highly developed outline ofAeroponics. In this processwater invaporizedform relocateand transfer nutrientsandoxygento enclosed perchedplant roots. With the help of the similar common initiative following Aeroponics excluding fogponics consume a 5-30 µm vapor and mist surrounded by the rooting compartment and as use for a foliar nourishing mechanism. Plants preeminently absorb particles from the 1-25 µm assortments; the minute particulate dimension means faster absorption.The additional advantage of utilizing fogponics over traditional hydroponics classification is that the plants necessitate smaller quantity of energy in root growth and mass, and are able to still maintain a large plant. Vertical farming: Vertical farming is taming plant life within askyscraperorangery and conservatoryor on perpendicularly inclined facades. The recent and the latest thoughts and ideas of vertical farming exercise procedures analogous to glass domicile, where natural sunlight can be amplified with simulated lighting. Organoponics: Organoponicsare an organization of urban macrobiotic gardens. They habitually contain low-level tangible ramparts crammed with organic substances and soil, with lines of trickle irrigation arranged on the exterior part of the emergent media. IRRIGATION: Irrigation  is the simulated application of water to the land or soil. It is used to assist in the mounting ofagricultural crops, safeguarding oflandscapes, and foliage, vegetationof disturbed soils in dehydrated areas and at some stage in periods of derisory and inadequate rainfall. The majority of the agriculture on earth is rain nourished. That accomplishment is reliant on the well-timed monsoon and adequate rainfall extend throughout most of the budding season as the rainfall is convoluted and complicated to be created within the space settlement, it would be a challenging task to provide rain to the plants at exact stages or else the plant will not be able to develop properly. Therefore the plants must be irrigated properly. As the plants are not grown in the similar way as grown on the earth, the water will be transported directly to the plants through the pipes. AGRICULTURE DEPENDENT INDUSTRIES Agriculture will also endow its manufacture as unprocessed raw supplies to many different industries. These industries include like those of rubber industry, cotton industry and food dispensation industry. These eatable manufacturing centers will make diverse food foodstuffs for both the citizens and the animals. As crops produces oxygen the oxygen package and transportation center will be established. And even the organic compounds such as the cow dung can be used for making goober gas therefore; a waste management plant will be established. STORAGE OF GRAINS: Storage of grains is another imperative, important and vital measure to protect the grains from bacteria. The grains will be stored according to their seeds or crop type. Grains will be accumulated in aerated, ventilated, desiccated areas, so that there is a smaller amount probability of syndrome. For fruits and vegetables freezing storage room vicinity will be at their position. Also there will be confined and supplementary undersized marketplace where these will be vended and they will have the permanent price for selling. The grains will be amassed in silos encompassing unlike partition at unusual levels, increasing productivity. The mound will have the majority required grain at below end while slightest essential but vital at top. There will be no contact of each harvest acquiesce. Earthworms are the manurists that renovate the putrefying and decomposing plant substance into nutrient affluent manure although less rich than fertilizers but more efficient. Birds and butterflies are the major Pollinators also there will be artificial pollination APS. In this pollen grains will be passed on to a plant via robots. FRUIT/VEGETABLE GROWN SERVING SIZE (IN G) NUTRIENTS (% OF DAILY RECOMMENDED VALUE) Spinach 180 vitamin K (1110.6), vitamin A (294.8), manganese (84), folate (65.6), magnesium (39.1), iron (35.7), vitamin C (29.4), vitamin B2 (24.7), calcium (24.5), potassium (24), vitamin B6 (22), tryptophan (21.9), fiber (17.3), copper (15.5), vitamin B1 (11.1), protein (10.7), phosphorous (10.1), zinc (9.1), vitamin E (8.6), omega 3 fatty acids (6), vitamin B3 (4.4), selenium (3.9) Sesame Seeds 36 copper (74), manganese (44), tryptophan (37.5), calcium (35.1), magnesium (31.6), iron (29.1), phosphorous (22.6), zinc (18.7), vitamin B1 (18.7), fiber (17) Lettuce 112 vitamin K (143.5), vitamin A (58.2), vitamin C (44.8), folate (38), manganese (35.5), chromium (13.1), potassium (9.3), molybdenum (9), fiber (7.6), vitamin B1 (7.3), iron (6.8), vitamin B2 (6.5), phosphorous (5), calcium (4), protein (3.6), omega 3 fatty acids (3.2), tryptophan (3.1), vitamin B3 (2.8), vitamin B6 (2.5) Onions 160 chromium (20.7), vitamin C (17.1), fiber (11.5), manganese (11), molybdenum (10.7), vitamin B6 (9.5), tryptophan (9.4), folate (7.6), potassium (7.2), phosphorous (5.3), copper (5) Tomatoes 180 vitamin C (57.3), vitamin A (22.4), vitamin K (17.8), molybdenum (12), potassium (11.4), manganese (9.5), fiber (7.9), chromium (7.5), vitamin B1 (7.3), vitamin B6 (7), folate (6.8), copper (6.5), vitamin B3 (5.6), vitamin B2 (5.3), magnesium (5), iron (4.5), vitamin B5 (4.4), phosphorous (4.3), vitamin E (3.4), tryptophan (3.1), protein (3.1) Crimini mushrooms 141.75 selenium (52.6), vitamin B2 (40.6), copper (35.5), vitamin B3 (26.9), tryptophan (25), vitamin B5 (21.3), potassium (18.1), phosphorous (17), zinc (10.4), manganese (10), vitamin B1 (8.7), vitamin B6 (8), protein (7.1), folate (5), fiber (3.4), magnesium (3.2), iron (3.2), calcium (2.6) Seaweed 20 iodine (276.7), vitamin K (16.5), folate (9), magnesium (6), calcium (3.4), iron (3.2), tryptophan (3.1) Strawberries 144 vitamin C (136.1), manganese (21), fiber (13.2), iodine (8.6), potassium (6.8), folate (6.4), vitamin B2 (5.9), vitamin B5 (4.9), omega 3 fatty acids (4.4.), vitamin B6 (4), vitamin K (4), magnesium (3.6), copper (3.5) Raspberries 123 manganese (62), vitamin C (51.3), fiber (33.4), folate (8), vitamin B2 (7.1), magnesium (5.5), vitamin B3 (5.5), potassium (5.3), copper (5) Soybeans 172 molybdenum (172), tryptophan (115.6), manganese (71), protein (57.2), iron (49.1), phosphorous (42.1), fiber (41.3), vitamin K (41.3), omega 3 fatty acids (41.2), magnesium (37), copper (35), vitamin B2 (28.8), potassium (25.3) Peanuts 36.5 manganese (35.5), tryptophan (28.1), vitamin B3 (22), folate (21.9), copper (21), protein (18.8) Oranges 131 vitamin C (116.2), fiber (12.5), folate (9.9), vitamin B1(7.3), potassium (6.8), vitamin A (5.4), calcium (5.2) Corn 164 vitamin B1 (24), folate (19), fiber (18.4), vitamin C (16.9), phosphorous (16.9), manganese (16), vitamin B5 (14.4) Carrot 112 vitamin A (686.3), vitamin K (20.1), vitamin C (18.9), fiber (14.6), potassium (11.3), vitamin B6 (9), manganese (8.5), molybdenum (8.1), vitamin B1 (8), vitamin B3 (5.6), phosphorous (5.4), magnesi The next chart shows which foods contain the following nutrients, and are listed in alphabetical order NUTRIENT FOOD (% OF DAILY RECOMMENDED VALUE) Calcium sesame seed (97.5), sea weed (17), spinach (13.6), lettuce (3.6), orange (4), mushroom (1.8) Chromium onion (12.9), lettuce (11.7), tomato (4.2) Copper sesame seed (205.6), peanut (57.5), mushroom (25), soy bean (20.3), spinach (8.6), raspberry (4.1), tomato (3.6), onion (3.1), strawberry (2.4) Fiber sesame seed (47.2), raspberry (27.2), soy bean (24), carrot (13), corn (11.2), spinach (9.6), orange (9.5), strawberry (9.2), onion (7.2), lettuce (6.8), tomato (4.4), mushroom (2.4) Folate peanut (60), sea weed (45), spinach (36.4), lettuce (33.9), corn (11.6), orange (7.6), raspberry (6.5), onion (4.8), strawberry (4.4), carrot (3.8), tomato (3.8), mushroom (3.5) Iodine seaweed (1383.5), strawberry (6) Iron sesame seed (80.8), soy bean (28.5), spinach (19.8), sea weed (16), lettuce (6.1), tomato (2.5), mushroom (2.3) Magnesium sesame seed (87.8), sea weed (30), spinach (21.7), soy bean (21.5), raspberry (4.5), carrot (4.1), tomato (2.8), strawberry (2.5), mushroom (2.3) Manganese sesame seed (122.2), peanut (97.3), raspberry (50.4), spinach (46.7), soy bean (41.3), lettuce (32), strawberry (14.6), corn (9.8), carrot (7.6), mushroom (7.1), onion (6.9), tomato (5.3) Molybdenum soy bean (100), lettuce (8), carrot (7.2), onion (6.7), tomato (6.7) Omega 3 fatty acids soy bean (24), spinach (3.3), strawberry (3.1), lettuce (2.9) Potassium soy bean (14.7), spinach (13.3), mushroom (12.8), carrot (10.1), lettuce (8.3), tomato (6.3), orange (5.2), strawberry (4.7), onion (4.5), raspberry (4.3) Phosphorus sesame seed (62.8), soy bean (24.5), mushroom (12), corn (10.3), spinach (5.6), carrot (4.8), lettuce (4.5), onion (3.3), tomato (2.4) Protein peanut (51.5), soy bean (33.3), spinach (5.9), mushroom (5), lettuce (3.2), tomato (1.7) Selenium mushroom (37), spinach (2.2) Tryptophan sesame seed (104.2), peanut (77), soy bean (67.2), mushroom (17.6), sea weed (15.5), spinach (12.2), onion (5.9), lettuce (2.8), tomato (1.7) Vitamin A carrot (612.8), spinach (163.8), lettuce (52), tomato (12.4), orange (4.1) Vitamin B1 sesame seed (51.9), corn (14.6), carrot (7.1), lettuce (6.5), spinach (6.2), mushroom (6.1), orange (5.6), tomato (4.1) Vitamin B2 mushroom (28.6), soy bean (16.7), spinach (13.7), lettuce (5.8), raspberry (5.8), strawberry (4.1), tomato (2.9) Vitamin B3 peanut (60.3), mushroom (19), carrot (5)raspberry (4.5), tomato (3.1), lettuce (2.5), spinach (2.4) Vitamin B5 mushroom (15), corn (8.8), strawberry (3.4), tomato (2.4) Vitamin B6 spinach (12.2), carrot (8), onion (5.9), mushroom (5.6), tomato (3.9), strawberry (2.8), lettuce (2.2) Vitamin C strawberry (94.5), orange (88.7), raspberry (41.7), lettuce (40), tomato (31.8), carrot (1.69), spinach (16.3), onion (10.7), corn (10.3) Vitamin E spinach (4.8), tomato (1.9) Vitamin K spinach (617), lettuce (128.1), sea weed (82.5), soy bean (24), carrot (17.9), tomato (9.9), strawberry (2.8) Zinc sesame seed (51.9), mushroom (7.3), spinach (5.1)

Seamus Heaney’s Storm on the Island and Walt Whitman’s Patrolling Essay

Seamus Heaney’s Storm on the Island and Walt Whitman’s Patrolling Barnegat which were written in 1966 and 1856 respectively are two classical poems describing vividly How the poems I have studied explored nature and its effect. Seamus Heaney’s Storm on the Island and Walt Whitman’s Patrolling Barnegat which were written in 1966 and 1856 respectively are two classical poems describing vividly the horror and insecurity experienced by human’s during a wild storm. Storm on the Island and Patrolling Barnegat have many similarities and differences, the similarities reside around each writer’s description of a storm but the differences are mainly due to the writer’s on personal attitude and approach to a storm and how they apply it to their writing. At the beginning of Heaney’s Storm on the Island he clearly highlights that they have prepared for a storm â€Å"We are prepared; we build our houses squat†, Heaney also makes it clear that there is no company or shelter on the island â€Å"Nor are there trees that might prove company when it blows full blast†. Throughout the poem Heaney is describing the elements that have to be faced during a storm, he describes the wind, the sea and the fear they produce. In contrast to Heaney, Whitman begins his poem with a prompt and vivid description of the storm and his dramatic account of a storm continues throughout the poem. Whitman’s portrayal of the storm is somewhat different to that of Heaney as it is more sophisticated and complex, â€Å"Steady the roar of the gale, with incessant undertone muttering†. The attitude of each poet towards the poem plays a prominent role in the style and rhythm of each poem. In brief it is quite clear that Heaney’s attitude to a ... ...ed the people experiencing it. My preference would have to be Patrolling Barnegat as I feel I was more engaged in the reading of it than I was in the reading of Storm on the Island and the way Whitman described the various components of a storm really impressed more so than anything else. On a final note I would like to acknowledge that these two poems I have been comparing are non-fiction but I do realise that storms do occur and their consequences can be catastrophic to say the least and you have to look no further than the recent hurricane disaster in New Orleans were over one thousand people lost their lives to the devastation caused by nature and that thousands of peoples lives have been permanently affected by this. We all should learn a valuable lesson from this disaster and in future hopefully this tragedy will not have to be experienced again.

How does Forster(TM)s narrative style affect the relationship between reader, character and situation? Essay

Forster’s narrative style affects the relationship between reader, character and situation in many different ways. Forster’s narrative technique is often quite muddled. His style of narration wavers between optimism and uncertainty. He is always trying to show and describe one thing but means something else. He starts out with a certain vision, only to have it falter in subtle and frightening ways, and then reaffirms it. His narrative style can be rather subtle at times especially when he reveals his own opinion about a character, it is very indirect. However, on the contrary one of Forster’s narrative techniques is to address the reader directly. Forster also leaves the reader to make their own view on the character; many times he does not reveal an opinion about the character so the reader can create their own interpretation. His narrative style can affect the situation in diverse techniques. Forster can describe the situation in which Lucy can let out her emotion in her conscious and unconscious state, he reefers to music. How he describes general way of being and life in A Room with a View has a link to music. The affirmation from his certain vision comes with an artistic admission. The articulate, dominant narrative voice chooses to have things turn out that way. For example Forster show the readers that life in his novels is rather like Beethoven’s sonnets ‘ They can triumph or despair as the player decides and Lucy had decided that they should triumph’ (Page twenty nine) The music becomes a way to show and relate to how Lucy attempts to convince her subconscious of a certain lifestyle. Forster also uses his artistic admission with Lucy and the way in which Forster narrates his novel affects how the readers view the characters. Using Lucy Honeychurch as an example, the readers gain a connection with her. At the beginning of the novel Forster revealed her immaturity and often showed it with his narrative techniques. Throughout the novel the reader sees that Lucy develops into a more mature character. For example, her break up with Cecil shows the readers that she has finally distinguished her own thoughts realising that Cecil is not the man for her. The situation is narrated through the vision of art. Forster describes Cecil’s constant comparisons of Lucy to a Leonardo. It is based on Cecil’s perception of her â€Å"shadows† and â€Å"reticence†, which are actually signs of her confusion and repression. Lucy is always muddled and the reader sometimes does not comprehend her, it is all to do with her not knowing what she really wants. Just as the reader starts to think they understand her Forster muddles up his narrative technique and ‘throws’ the reader from their thoughts quite subtly. Subtlety plays quite a vital role in Forster’s narrative manner. He uses it in many ways, to describe the characters in deep thought. He also uses it with the character Mr. Beebe. He is clearly gay, just like E. M. Forster himself and Forster states the fact of Mr. Beebe’s sexuality however in an extremely clever and subtle way without making the whole situation too obvious. The indirect narration of the characters plays a major role in the novel. Forster reveals his own opinion very indirectly. It provides a fine example of the highly visual nature of Forster’s narrative style and his concentration of the gaze on characters, especially male ones. The readers can see that he favours Mr. Emerson and therefore Forster makes no criticism towards him. The readers can see that few characters receive full lengthy physical description. However, on the contrary, Forster shows the characters that he is not so fond of, for example, Miss Bartlett. Forster subtly criticises her in his narration. Most of the novel is narrated from Lucy’s prospective and at times from Mr. Beebe’s and Charlottes. Lucy and Charlotte’s relationship is exposed. Forster makes it obvious that Lucy is told what to think by Charlotte. He narrates it in such a way that it represents the freedom (or lack of it) that Lucy has. At the beginning of the novel Lucy is inferior to Charlotte and is expected to think what charlotte thinks and do what she does. It illustrates the opposition of immaturity and maturity shown in the beginning and end of the book. Forster also shows opposition within his narration between the characters. For instance, Ms. Bartlett and Cecil are described as more conservative characters more indoor kind of people and are generally narrated doing things less active. A vast majority of the time they are only narrated doing things inside. However, comparing them to Freddy, Lucy and George it shows extreme distinction between characters because they are more outdoor and active characters, often narrated doing thing outside which then goes on to show the link to the view and how they appreciate it a lot more than Cecil and Charlotte. For example, Cecil refuses to play tennis stating that he was not made to play sport. Overall, Forster’s narrative style affects the relationship between the Readers by subtly favouring the character, by showing criticism towards the character or not criticising them at all and leaving the opinion to be made by the reader. His narrative style affects the situation by linking it to something that the reader can refer to, in this case, art and music. This therefore leads to a much more vivid image of the situation that the reader creates in his of her mind.

Free sample - Attracting Students to NOVA Southeastern University. translation missing

Attracting Students to NOVA Southeastern University. Attracting Students to NOVA Southeastern UniversityTertiary institutions such as colleges and universities need a constant supply of students in order to meet their financial needs in not only their daily running costs but also to meet costs incurred in research. Nova Southeastern University, a private, non-profit making university, is no exception. It has endeavored to create a sustainable environment for learning which is further supported by a vibrant on-campus life which is vital to students in choosing the institution of higher learning in which to study in. This essay therefore, explores ways in which Nova Southeastern University can attract more students in order to facilitate smoother running in its activities. The overall need for Nova Southeastern University is to encourage students to study the various courses offered in the instituition and make a career out of it. There is hence a need for the institution to communicate its discovery of the various fields and the deep level of satisfaction enjoyed in pursuance of these courses. The institution needs to phrase from a point of view as to: What attracted this particular student to that specific course? What other fields did the student consider, and why did the student not any choose them? These disciplines need to be presented individually on a basis of their worthwhile, attractive, diverse, challenging and readily on hand career opportunities which is the vital endpoint that students are mainly interested in. The motivation criteria should not be based on academic self-interest but rather on their personal and professional fulfillment. The students need to envision themselves as successful in their careers after graduating. This will gr eatly compliment all enthusiastic efforts at encouraging the students to enroll at the university. In addition, the efforts put in place should also be persistent, patient and realistic. This is since it takes a considerable amount of time to build a critical student mass that shall enroll in the diverse courses offered in the university. It is important to encourage students to join Nova Southeastern University as early as in high school and pre-college. Generally, the university’s employees should act as ambassadors wherever they are. Quick, informative and well-thought out responses in answer to any impromptu questions should be formulated before-hand since the employee may be talking to a potential student. Mainly, careers in Mathematics and Statistics are neglected by students under the perception that they are difficult. Most students are not aware of courses such as Applied Statistics and Physics as a career option. Therefore, presentations should be made to high school students during promotion campaigns. During those visits, those responsible for the awareness program should arrange to meet with guidance counselors or better, invite them to the sessions. Further, support should be accorded to the admissions offices by meeting, calling or writing to prospective students and their parents. Ongoing studen ts can also make presentations at each department’s office preview or open house days. By doing so, they are viewed as diplomats or ambassadors advocating these courses. In addition, the ongoing students can offer campus tour guides for those students who envision joining the university. The university’s alumni can come in handy in displaying Nova Southeastern university as a prestigious institution of which they are proud to be associated with. Various workshops can be very vital in ensuring presentations communicate the intended purpose such as a Quantitative Literacy workshop. The other vital focal point is during the Welcome Week. Most students either change courses or permanently leave the university during this week. Therefore, several changes need to be implemented in order to reverse this trend. Lecturers should be careful when issuing their preliminary promotional remarks so as not to either scare students away or impart an impression that they are in for a rough time and under pressure. In the welcome week, the facilitator should avoid all stereotypical examples that make fun of the discipline and create the impression of drudgery. Each department should have a well written overview of the course. During orientation week, an introduction seminar should be held whereby the essence of studying each particular course is insisted upon. A real-life research project can be presented so as to demonstrate the applicability of that particular field of study in a real case scenario. However, caution must be taken as to the depth of the details since they enta il a complex methodology which might end up building a lasting negative impression. During the second year, students should be encouraged to take up introductory courses rather than in the first year in order to avoid confusion and a feeling of being overloaded. All introductory courses should be taught by the experts in that particular faculty rather than outsourcing from other departments in related and common courses. Preferably, the lecturers should have ample consulting experience gained either as faculty member or full-time consultant in the required field. This is since practitioners not only bring more relevance in the field of study but also express more enthusiasm in teaching. The university should also ensure various departments inter-collaborate so as to look for opportunities both inside and outside the institution. Emphasis should be placed on multidiscipline interaction coupled with strong interpersonal and communication skills. During the registration advisement period, personal contact should be made with the students who had performed best and encourage them to take up the course and additional courses in the semester. The departmental head should solicit support from fellow colleagues in the preparation of information sheets that indicate on the course prerequisites, the semester sequencing and current offerings in the field. Continuous encouragement and support for students till graduation should be availed so as not to end up with a situation whereby the number of those enrolling is higher but with a minimal corresponding number of grandaunts. There are various other vital points in not only enrolling but maintaining a stable number of students in the university. Chief among this is mentorship. An initiative should be taken to contact students regularly so as to offer encouragement and advice as they continue to work towards graduating in these courses. The mentor should be available and approachable informally so as to boost self-confidence and the belief in oneself. Further, the mentor can involve the students in his or her personal research and consultancy. Secondly, it is vital to conduct surveys through interviews on grandaunts. Establish why they chose that career path and ask for their view on what would attract more students into that career path. This can be extended to a similar survey conducted in students already practicing in that field. Have them analyze the measures that have been put into place and let them point out the strengths and weaknesses of the same. Thirdly, publish success story of the successful alumni in each field and avail them in the student’s library and departmental websites. Finally, it is important to incorporate technology. The university should embrace e-learning which ensures students can study at the comfort of their homes and which shall also further its distance education program. If Nova Southeastern University shall continue to thrive and expand its student base in the face of stiff competition, there as a need to implement the aforementioned changes as rapidly as possible. Although most of these changes will take time, in the long-run, the benefits acquired will far outmatch the physical and financial effort put in the implementation of these strategies.

The Battle of Kettle Creek in the Revolutionary War

The Battle of Kettle Creek in the Revolutionary War The Battle of Kettle Creek was fought February 14, 1779, during the American Revolution (1775-1783). In 1778, the new British commander in North America, General Sir Henry Clinton, elected to abandon Philadelphia and concentrate his forces in New York City. This reflected a desire to protect this key base following the Treaty of Alliance between the Continental Congress and France. Emerging from Valley Forge, General George Washington pursued Clinton into New Jersey. Clashing at Monmouth on June 28, the British elected to break off the fighting and continue their retreat north. As British forces established themselves in New York City, the war in the north settled into a stalemate. Believing support for the British cause to be stronger in the south, Clinton began making preparations to campaign in strength in this region. Armies Commanders Americans Colonel Andrew PickensColonel John DoolyLieutenant Colonel Elijah Clarke300-350 militia British Colonel John BoydMajor William Spurgen600 to 800 militia Background Since the British repulse at Sullivans Island near Charleston, SC in 1776, little significant fighting had occurred in the South. In the fall of 1778, Clinton directed forces to move against Savannah, GA. Attacking on December 29, Lieutenant Colonel Archibald Campbell succeeded in overwhelming the citys defenders. Brigadier General Augustine Prevost arrived the following month with reinforcements and assumed command in Savannah. Seeking to expand British control into the interior of Georgia, he directed Campbell to take around 1,000 men to secure Augusta. Departing on January 24, they were opposed by Patriot militia led by Brigadier General Andrew Williamson. Unwilling to directly engage the British, Williamson limited his actions to skirmishing before Campbell reached his objective a week later. Lincoln Responds In an effort to bolster his numbers, Campbell commenced recruiting Loyalists to the British cause. To enhance these efforts, Colonel John Boyd, an Irishman who had lived in Raeburn Creek, SC, was ordered to raise Loyalists in the backcountry of the Carolinas. Gathering around 600 men in central South Carolina, Boyd turned south to return to Augusta. In Charleston, the American commander in the South, Major General Benjamin Lincoln, lacked the forces to contest Prevost and Campbells actions. This changed on January 30, when 1,100 North Carolina militia, led by Brigadier General John Ashe, arrived. This force quickly received orders to join Williamson for operations against Campbells troops at Augusta. Pickens Arrives Along the Savannah River near Augusta, a stalemate ensued as Colonel John Doolys Georgia militia held the north bank while Colonel Daniel McGirths Loyalist forces occupied the south. Joined by around 250 South Carolina militia under Colonel Andrew Pickens, Dooly agreed to begin offensive operations in Georgia with the former in overall command. Crossing the river on February 10, Pickens and Dooly attempted to strike a British camp southeast of Augusta. Arriving, they found that the occupants had departed. Mounting a pursuit, they cornered the enemy at Carrs Fort a short time later. As his men commenced a siege, Pickens received information that Boyds column was moving towards Augusta with 700 to 800 men. Anticipating that Boyd would attempt to cross the river near the mouth of the Broad River, Pickens assumed a strong position in this area. The Loyalist commander instead slipped north and, after being repulsed by Patriot forces at Cherokee Ford, moved another five miles upstream before finding a suitable crossing. Initially unaware of this, Pickens crossed back into to South Carolina before receiving word of Boyds movements. Returning to Georgia, he resumed his pursuit and overtook the Loyalists as they paused to camp near Kettle Creek. Approaching Boyds camp, Pickens deployed his men with Dooly leading the right, Doolys executive officer, Lieutenant Colonel Elijah Clarke, commanding the left, and himself overseeing the center. Boyd Beaten In devising a plan for the battle, Pickens intended to strike with his men in the center while Dooly and Clarke swung wide to envelop the Loyalist camp. Pushing forward, Pickens advance guard violated orders and fired on the Loyalist sentries alerting Boyd to the impending attack. Rallying around 100 men, Boyd moved forward to a line of fencing and fallen trees. Frontally attacking this position, Pickens troops engaged in heavy fighting as Dooly and Clarkes commands were slowed by the swampy terrain on the Loyalist flanks. As the battle raged, Boyd fell mortally wounded and command devolved to Major William Spurgen. Though he tried to continue the fight, Dooly and Clarkes men began to appear from swamps. Under intense pressure, the Loyalist position began to collapse with Spurgens men retreating through the camp and across Kettle Creek. Aftermath In the fighting at the Battle of Kettle Creek, Pickens sustained 9 killed and 23 wounded while Loyalist losses numbered 40-70 killed and around 75 captured. Of Boyds recruits, 270 reached the British lines where they were formed into the North and South Carolina Royal Volunteers. Neither formation lasted long due to transfers and desertions. With the impending arrival of Ashes men, Campbell decided to abandon Augusta on February 12 and commenced his withdrawal two days later. The town would remain in Patriot hands until June 1780 when the British returned following their victory at the Siege of Charleston.

Report on the Barnhouse Effect Essay Example | Topics and Well Written Essays - 1000 words

Report on the Barnhouse Effect - Essay Example Dynamopsychism may be defined as the impact produced by the force of the human mind. It works with the help of energy released from the human mind. Firstly it requires a special talent or composition of the brain for a person to be potential to master this power of dynamopsychism. However every person with such talent needs at least ten years to master this art. Also this would require specific training about the technique used by the professor. As described in the report the professor initially began applying this power by trying to roll sevens with a dice. When he was successful he managed to roll ten sevens in a row. The professor realized that the same train of thought has occurred to him immediately before he managed to roll a seven. He focused on that thought train. The basic idea lies in concentration and deep thinking. When the focus is on a specific object or an action expected to be produced on the object, then human mind releases a train of energy, which finally executes t he function as desired. I think such forces are possible but offcourse special kind of training might be required for that. For instance sometimes many of might have experienced that while thinking about rain very deeply, the weather might actually become cloudy and it starts raining. Again, when something negative pricks the mind for long the ill fate might actually take place. Many individuals believe a particular dress is lucky for his or her interviews or exams because it tends to produce the same good effect in a row. If such minor effects are possible in our daily life a larger concentration of energy might lead to a greater exertion of psychic power. Aligning one’s thoughts to focus on a single object or issue is most important aspect for which human mind needs to be self-trained for sometime. Several philosphical notions have been brought forth in the report by

Cosmetic Industry Advertising Analysis- Prime focus on L'Oreal Essay

Cosmetic Industry Advertising Analysis- Prime focus on L'Oreal - Essay Example L’Oreal is one such cosmetic company who with their effective advertising campaigns is able to attract consumers from various cultures from all the over, thereby achieving sizable profits and in the process becoming the largest cosmetics and beauty company of the world. Among the many industries, the cosmetic industry is an ever expanding one, as the desire of the people to look as well as feel good has been increasing, irrespective of gender, age, culture, etc. L’Oreal Group is able to cater to these segments of consumers by offering products for hair care, hair colouring, skin care as well as beautifying products in three international brands, namely L’Oreal Paris, Garnier and Maybelline. One of the key as well as successful branding cum advertising strategy adopted by L’Oreal and missed by its competitors is the reaching out to the customers of different countries of the world, across different income ranges and cultural patterns. (finance.mapsofworld.c om). That is, instead of focusing on one country or even a particular continent and one target customer base, L’Oreal has and is still expanding to newer markets with various products as part of differentiation strategy. â€Å"L'Oreal uses different brands to attract different markets†¦shows no desire to create the world in its own, singular image† (Haig 2006). Importantly, in their operations worldwide, L’Oreal comes up with advertisement campaigns which cater to the local population, even while maintaining an international look. International look in the sense, even if L’Oreal come up with advertisements catering to the local population featuring local celebrities or models, they make sure that the celebrity or even the model has an non-ethnic international facial features. On the other hand, some international advertisements with international celebrities are also showcased in other countries, with the language or voice over dubbed in the local la nguage. In addition, the advertisements are shot by International advertising agencies to give that look. This can be seen in the key market of India, where L’Oreal advertisements although have local celebrities like Former Miss World and Indian actress Aishwarya Rai, it projects an international look. â€Å"Cosmetics major L’Oreal uses international advertising for its brands like the hair.† (Jacob 2002).Thus, it is clear that as â€Å"a result of this transnational approach, L'Oreal is apparently able to maintain a similar image for all its brands wherever they are sold.† (Bogucki and Kredens 2010). While its competitors are now only following L’Oreal’s path and are diversifying and entering various markets. That is, these companies mainly catered to the local market and people of particular ethnicity and race, and so their advertising campaigns had a certain market centric ‘look’. For example, Shiseido, Japan’s number one cosmetics company and fourth largest in the world, exhibited this behaviour as they mainly focused on the Asia-Pacific region and thereby came up with advertising campaigns that predominantly featured Asian models. However, following the model set by the L’Oreal, Shiseido also wants to become a global player by showcasing international advertisements as well as local advertisements with international look. â€Å"We want to become more of a global company like L'Oreal,'' says Yoshikuni