Internationalisation in Marketing Essay Example | Topics and Well Written Essays - 1500 words

Internationalisation in Marketing - Essay ExampleThe Uppsala model is one of the intimately well known models of internationalization. The Uppsala model is a quadruplet staged model that argues that firms pass through four stages in order to go international. From absence of regular exports to overseas production firms go through either these stages according to the Uppsala model. The model is based on how firms learn and how they incorporate what they learn in their investment decisions in foreign trades (Johanson & Vahlne, 1977). Through the stages of model the firm gains more and more knowledge about the foreign markets and their market commitment, all assets of a firm in a particular geographical market, increase gradually as their experience increases. Knowledge and learning is the main component of the Uppsala model. Model also suggests that initially firms invest in countries that are culturally close to the firms native country. The model is of great importance to the mar keters as it provides a great framework for them to initiate operations in foreign markets. The emphasis of the model is on learning and knowledge and this is a actually objective approach. The importance of foreign knowledge and culture is very important for marketers in order to prosper in the foreign markets. Uppsala model also identifies the differences that exist amidst and topical anaesthetic and foreign environment. These differences are important for marketers as one strategy in a local setting may bear great benefit but the same strategy can take up to a disaster.