Marketing Essentials Essay Example | Topics and Well Written Essays - 3000 words

Marketing Essentials - Essay guinea pig........................................ 3.2 Porters Five Forces relevant concerns.................................................... 4.0 SWOT and competitor analysis............................................................................... 4.1 SWOT analysis............................................................................................. 5.0 New product judgement for H&M...................................................................................... 6.0 Marketing objectives and strategy............................................................................ 6.1 Pricing........................................................................................................... 6.2 Product.......................................................................................................... 6.3 Place............................................................................................................... 6.4 Pr omotion....................................................................................................... 7.0 Segmentation, targeting and positioning.................................................................... 8.0 Three year financial forecast and budget................................................................... 9.0 Metrics and implementation controls......................................................................... ... Main contestation such as LOreal maintains 41 portion of commercialize share with double-digit increment in gross revenue due to the hedonistic and collectivist characteristics of male target markets in China. Financial forecasts indicate a 29.1 percent profit margin in 2014, which is lower than desired due to the high costs of operational growth in manufacturing and research and development that is necessary for a business not familiar with product grapevine extensions and new branding strategies in this product category. Over time , however this profit margin increases due to more than streamlined internal systems and better logistical strategy development. H&M represents a total market range of (forecasted) over 89 billion USD in China, offering ample opportunity for revenue growth of approximately 15 to 20 percent year-on year through 2016. 2.0 Mission statement H&M strives to understand the importance of male readiness in a contemporary cultural environment, recognising the professional and favorable implications of maintaining a precise and well-tailored appearance. The top quality H&M for men line provides superior value as best-in-class grooming opportunities with the freshness of modish and elegant style. 3.0 Market overview The male grooming products market has undergo significant and explosive growth since 2004. In 2004, approximately seven billion USD were spent on grooming products specifically tailored for male grooming needs, including hairsprays, conditi wizardrs, shampoo and even hair colo uring treatments (Hairstyles-7.com 2004). In 2010, one of the most prominent beauty companies, LOreal, experienced a growth rate in sales of male grooming products of 30 percent (CBS 2011). It is estimated that demand for male grooming products will increase to a